Join the Original Bag Balm (OBB) #Balmbassadors, helmed by UVM’s Dr. Rob Williams.

Produce and publish OBB content on your Instagram, and win cash, shwag, and acclaim, as well as being part of our OBB / Vayner Media professional storytelling team.

Cold Friend. Hot Tub. #WorksWonders #Balmbassadors

Guidelines: Welcome to #Balmbassadors! Your Instagram OBB images should be creative, playful, and fun, and feature OBB products in the visual and textual mix. Be sure to tag every post with #balmbassadors to be considered for our weekly $25 Venmo cash prize, as well as tagging “Original Bag Balm” in the image. (NOTE: $25 awarded every Friday on Instagram at #Balmbassadors hash tag with a REgram announcement).

Goals: 1) Boost OBB Instagram numbers; 2) Provide OBB and NYC’s Vayner Media with original content; and 3) Help boost OBB’s online sales through Amazon etc. – watch OBB on Instagram for evolving details. Questions? Contact Dr. Rob Williams at rob.williams@madriver.com.